Ron Brooks is Vice President of Strategic Consulting at CBIG Consulting. He has over 20 years of experience translating organizational goals into consistently profitable, information-driven and financially effective programs, services, and product outcomes. He has a long track record of effectively bridging viable strategies with actionable designs while deploying the optimal technology applications and tools. Ron�s areas of core expertise are strategic management consulting, business intelligence, advanced analytics, customer loyalty, market research, new product positioning, vendor management, and partnership enhancement. For more information you may reach Ron at firstname.lastname@example.org.
New, high-potential data monetization efforts could have enormous impact on organizational goals and profits. But you have to weigh the possibilities and the potential fault lines carefully. Here's how.