Roger Llewellyn is President and CEO of Kognitio, Ltd. He joined in 2003, having previously been managing director of Arelon for two and a half years. Llewellyn instigated the management buy-out of cedar and the formation of the Redac Group with Alchemy in May 2002. Llewellyn started a number of companies in Europe, including WICAT Europe, where he was manageing director for six years and vice president USA Sales, and Macromedia, where he was managing director Europe for five years. Llewellyn was also vice president of Elevon Inc.