Randy  Watson

Randy Watson

Randy Watson is group vice president of Consulting, Digital Impact and Rapid Innovation teams. The consulting and email agency teams create tremendous value for Acxiom customers by mapping client business outcomes to industry best practices to ensure continuity with the rest of Acxiom’s strategy and go-to-market approach. Acxiom’s Rapid Innovation Team is responsible for harvesting client-specific innovation and leveraging it into larger, more repeatable solutions for multiple clients.Randy joined Acxiom in 2003 to lead strategic alliances. In this role, he was responsible for strategic direction, joint product developmentand go-to-market execution for several large partnerships. During his time at Acxiom, he has served in several industry and account-specific roles within financial services. Prior to his current role, Randy served as vice president of the Banking Group.Randy’s career includes twelve years on the client-side designing and implementing consumer financial products and managing retail operations, and fifteen years on the vendor-side designing and implementing solutions to improve the effectiveness and efficiencies of both.