Niel Bornman joined Acceleration in 2005 as Online Analytics Director. He is responsible for growing Accelerations web analytics division, which combines web analytics software from Omniture with Acceleration's Professional Services expertise. The combination provides solutions that help customers drive the best returns from their online marketing strategies. Bornman has played an instrumental role in developing Acceleration's channel partnership with Omniture. Niels career includes tenure as IT director at Media24, South Africa's largest online publisher. Before joining Media24, Niel owned and managed a web application development company that focused on turnkey solutions for the healthcare, travel and motoring industries.