Mike Cucka is managing partner at Group 1066. Cucka revitalizes marketing strategies and brands for services companies. He has worked with Microsoft, Gartner, Banta, Merrill Lynch and others to build clear mental models of their offerings, making it easier for customers to buy. Prior to Group 1066, Cucka was at branding firm Siegel & Gale where he helped revitalize the brands of MFS Mutual Funds, U.S. Air Force, Tellabs, TD Bank Financial Group and Lehman Brothers. He may be reached at firstname.lastname@example.org.