Michele Goetz serves enterprise and data architect professionals. Ms. Goetz is a leading expert on data quality, data integration, metadata management, MDM, and data governance. She helps enterprises leverage data assets more effectively by improving the availability and accuracy of the information that businesses use in processes and analytics.Prior to joining Forrester, Ms. Goetz managed the business intelligence and data management programs at PTC. During her tenure, she developed and led the global consolidation of customer data across multiple CRM platforms to support a single view of the customer and manage enterprise-wide data quality. In addition, she established data governance and data quality teams and programs to support a center of excellence for data management.Ms. Goetz also held an executive position at Trillium Software, a provider of data quality solutions and services, introducing thought leadership and recommendations on how organizations can improve data quality and governance programs. She holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.
Artificial intelligence and cognitive computing have captured the imagination and interest of organization large and small but does anyone really know how to bring this new capability in and get value from it?
This is not your traditional or even big data analytic platform. It's a complete overhaul of the computing architecture. It's a complete rethink of data management. It will also change how you think about analytics.
Forrester's Michele Goetz is not one to normally publically gripe on a vendor, but a recent customer experience with an online purchase is a great example of why organizations can't ignore data management investments.