�Matt Kramer is a principal in Acxiom’s Global Strategy & Analytics organization.� He has presented topics such as the impact of big data on analytics, structured test design, the evolution of consumer marketing analytics in healthcare, population stability measurement, and others at conferences over the last 15 years.� Matt has been providing leadership and direction focused on analytically derived and data-driven marketing solutions and strategies to fortune 500 companies for over 20 years.� He earned a computer science B.S. cum laude, from North Central College in Naperville, IL.� Matt married his high school sweetheart 26 years ago and they enjoy a boy and a girl, ages 14 and 12, who are fraternal twins.�
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Authoritative analysis and perspective for data management professionals.