KPIs alone are not enough. Instead, it’s necessary to regularly re-evaluate all applicable KPIs to ensure they’re still providing information that’s relevant to the business at large and in line with its data governance strategies.
The term 'information management' might sound interchangeable with 'data management,' but it's not — information is one step closer to being usable. Information is 'organized data,' which means it's eminently more valuable to your company or organization than raw data from any analytics dashboard.
Accurate and reliable data can bring context to research studies, help people understand trends, aid business managers in knowing what’s working well for achieving company goals and much more. However, not all data is as beneficial as it seems at first.