Kathy Auerbach is the research program director of Winter Corporation. Her diverse background includes experience on the vendor side in a range of marketing and product management roles. She also spent six years with a market research firm, first as an analyst for alliance marketing and then as senior analyst for application development tools. Auerbach joined Winter Corporation in 1996, where she is responsible for all aspects of the company's survey and research programs, including survey development, program sponsorship, data analysis, custom reports and research publications. Auerbach may be reached at Kathy.Auerbach@wintercorp.com.