John-David McKeeChief executive officer
John-David McKee is the chief executive officer at Insights & Outcomes (Ins & Outs), a consulting firm that helps Fortune 100 companies use data- and AI-driven strategies to solve problems in product development, pricing, marketing, hiring, customer acquisition, customer experience and more. McKee is also a professor of business ethics at Charleston Southern University’s College of Business. Previously, McKee served as the chief strategy officer at Sparks Research, a business intelligence company providing data collection services to over fifteen industries since 1971. Here’s a link to his website.