John Crichton

John is a UX expert who has worked for Ageas in the personal lines insurance industry in the UK for 14 years, spanning both on and offline performance. Ageas underwrite policies for a range of partners and John is responsible for the online performance of these brands such as Virgin Money, John Lewis and Kwik-Fit. He believes in removing opinion, instead combining data-driven insight with creative thinking and strategic leadership to continually improve the online customer experience.