Jody Shapiro.jpg

Jody Shapiro

Founder and chief executive officer

Jody Shapiro is the chief executive officer at Productiv. Prior to founding Productiv, Jody led Google’s enterprise marketing analytics platform, Google Analytics 360. Also at Google, Jody led product management for Google TV Ads, where he was responsible for innovative audience-based advertising and attribution products. Prior to Google, Jody was part of the founding team at TiVo Greater China and held leadership roles at technology companies including Silicon Graphics, PictureTel, as well as multiple startups. Jody holds a Bachelors in computer engineering from the University of Massachusetts, a Masters in computer science from Cornell University, and an MBA from the Wharton School of Business with triple majors in strategic management, marketing and entrepreneurial management.