Jerry is an Enterprise Data Architect with the Data Strategy group at Horizon Blue Cross Blue Shield of New Jersey, with responsibility for establishing Data Architectural standards and evangelizing the Enterprise Data Governance Program. In addition, Jerry has been establishing an enterprise Metadata Management Repository at Horizon. He was previously a technology and project leader for a variety of data centric implementations, including numerous SAP ERP and BW deployments, electronic product catalogs, MDM, other business intelligence initiatives, and, at the time, the largest Salesforce.com deployment. Jerry earned his BA from Dartmouth College and an MBA from Michigan State University. His varied career has enabled him to cross pollinate ideas from a variety of industries, including advertising, pharmaceuticals, medical education, manufacturing, telecommunications, and insurance.