Jason Bloomberg is an e-business technology manager and industry analyst with a diverse background in the business and technology of e-business. He has been a senior analyst in IDC's eBusiness Advisory group, as well as serving in e-business management positions at USWeb/CKS (later marchFIRST) and other firms. As chief business architect for the e-business incubator eHatchery, he formalized its business incubation methodology. Bloomberg is a widely published business and technical writer, whose articles have appeared in EC Technology News, Intranet Journal, Datamation, The Rational Edge, DM Review Interactive and ZDNet: Developer. He also coauthored the book Web Page Scripting Techniques (Hayden Books, 1996). He can be reached at firstname.lastname@example.org.