James McCormick serves Customer Insights Professionals. He is a global expert on digital intelligence, digital analytics, and CX optimization, as well as intelligence technology, organization, processes, and services. His research is focused on helping firms leverage their digital customer insights to optimize customer engagements and customer experience using techniques such as segmentation, test and learn, and targeting across multiple channels including web, mobile, app, and more.Previous Work ExperiencePrior to joining Forrester Research, James was the senior professional services global director at SDL with global responsibility for the delivery of multichannel campaign management and analytics (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions. Past responsibilities include the delivery of web experience management, eCommerce, and customer-location analytics-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.EducationJames graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems (GIS).