James  Bell

James Bell

Jimm Bell serves as senior vice president and director of Card Services for Fifth Third Bank. In this role, he leads the Consumer, Small Business and Commercial programs for Credit, Debit and Prepaid cards, as well as the Health Savings Account line of business, which together generate nearly $500MM in annual revenues for the organization.Prior to joining Fifth Third in 2014, Bell held roles at TD Bank and at American Express, where he developed expertise in Rewards Program Management, leveraging customer insights to build compelling value propositions and focusing on operational excellence.