Frank Dravis is vice president EIM Strategies for Business Objects. Dravis has nineteen years of experience in data quality and enterprise information management (EIM) solutions design, implementation and consulting. At Business Objects he leads the EIM product marketing effort, where he researches and aids in the formulation of EIM market strategies and the planning of EIM implementations in business intelligence technologies. As a benefit of the research, Dravis delivers data quality best-practice advice and consulting to Business Object's extensive list of industry-leading clientele. He is a former director of the International Association of Information and Data Quality, an instructor at The Data Warehouse Institute (TDWI) where he teaches data quality strategy development. His primary research of data quality issues and technology trends has made him a frequent speaker at industry events, particularly the annual MIT conferences on information quality. Dravis is a contributing author for magazines, a columnist in the IQ View newsletter and the author of a globally recognized Web log on data quality (http://weblogs.firstlogic.com). Prior to Business Objects Dravis was the VP of Information Quality at Firstlogic, Inc. where he consulted with clients and served as a member of the executive team providing direction for the firm.