Doran Levy, Ph.D., is an internationally recognized expert in market segmentation. His work has focused on the application of segmentation to market strategy, product development and CRM. Levy and Carol Morgan are coauthors of the recently published book, Marketing to the Mindset of Boomers and their Elders. For more information, visit their Web site at www.attitudebase.com. Currently executive vice president of Strategic Directions Group, Inc., a strategic marketing company specializing in segmentation, Levy can be reached at email@example.com.