Donna Burbank is senior principal product marketing manager for CAs ERwin Data Modeling business unit and has more than more than 12 years of experience in the areas of data management, metadata management and enterprise architecture. Donna currently is the director of product marketing for CAs ERwin data modeling business unit. Previous to this role, she has served in key brand strategy and product management roles at CA and Embarcadero Technologies and as a senior consultant for PLATINUM technologys information management consulting division in both the U.S. and EMEA. She has worked with dozens of Fortune 500 companies worldwide in the U.S., Europe, Asia and Africa and speaks regularly at industry conferences. She has recently co-authored a new book entitled Data Modeling for the Business.