Denise Hopkins is senior director of Business Marketing Solutions at Experian and has more than 15 years of experience in database marketing and data management. In her current role, she is responsible for the planning and strategic development for Experian's B2B direct marketing services. Hopkins has been featured in the Who's Who in Direct & Database Marketing. She may be reached at firstname.lastname@example.org.
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Authoritative analysis and perspective for data management professionals.