Deanne Larson is the director of Data Warehouse Program Management at AT&T Wireless Services. She has more than 12 years of data warehouse and business intelligence experience. AT&T Wireless Services most recently was awarded TDWI�s 2003 Best Practices Award in Data Stewardship and Data Quality. Larson has presented on data quality practices at several data warehouse conferences over the last two years. She has been part of the Data Warehouse Organization at AT&T Wireless for the past five years and has served on the Teradata Partners Conference Steering Committee for the last year.