A young entrepreneur, industry pioneer, highly regarded marketing expert and a man who has surpassed new heights of commercial and financialsuccess are just a few ways people have described Daymond John. Over the last 20 years, Daymond John (The Shark) has evolved from one of the most successful fashion icons of his generation to a highly sought after brandingexpert, author, consultant, and as a speaker in business and motivational genres. Daymonds creative vision and strong knowledge of the marketplace created one of the most iconic fashion brands in recent years. FUBU, (For Us By Us), represented a lifestyle that was neglected by other clothing companies. In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the Sharks, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates hismarketing prowess and entrepreneurial insights, which have earned him his nickname as The Shark. Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made The Shark, Daymond Johns companies successful over the years. The firm consults companies on innovative strategies to connect with their consumers more effectively by associating with the worlds most influential celebrities, musicians, and personalities. In recognition of his contributions to fashion and the face of American business, Daymond has been celebrated with some of the most prestigiousawards including: keys to over a dozen cities, Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding AdCampaign, the first ever Essence Award given to a company, Crain's Business of New York Forty Under Forty Award, Ernst & Youngs New York Entrepreneur of the Year Award, the Brandeis University International Business Schools Asper Award for Excellence in Global Entrepreneurship,the NAACP Entrepreneurs of the Year Award and the Congressional Achievement Award for Entrepreneurship just to name a few.
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