Dr. David Waddington is co-founder and senior vice-president of The Information Difference Ltd., a London-based analyst firm that focuses on MDM. Waddington advises corporations as well as IT vendors on data management strategy and architecture. He has worked previously as a vice-president and research director at consulting firm Ventana Research and as chief IT architect for Unilevers two food products groups in Europe.
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Authoritative analysis and perspective for data management professionals.