David Golan is the vice president of product marketing for Applix. He is responsible for product marketing and business development for the Applix demand chain management solutions which include Applix iCRM and Applix iPlanning. Golan has more than 14 years of direct software sales and marketing experience. Golan also brings more than 10 years of direct CRM experience and perspective to the rapidly evolving customer relationship management market. He is a frequent speaker at several industry forums and technology conferences and a member of HDI and ASP.