David Andreadakis is the Vice President of Loyalty Strategy, responsible for the loyalty strategy and business development at Kobie Marketing. Andreadakis has extensive experience analyzing the strategic and financial aspects of loyalty strategy and program development for clients and their customers, as well as providing insights that will help enhance Kobie’s design, analytical, behavioral and platform offerings. Prior to joining Kobie, Andreadakis was the Director of Strategy and Business Development at AIMIA and was tasked with ensuring the optimal selection of strategies and tactics to meet the needs of clients, as well as overseeing the design of these programs to drive maximum value. Before his time at AIMIA, Andreadakis worked in consulting and sales for global companies that included Oracle, American Express Financial Advisors and Acosta Sales and Marketing. His expertise in behavioral economics has been applied in marketing analytics and risk assessment software.
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Authoritative analysis and perspective for data management professionals.