Charisse Tabak joined Acceleration in 2005 as account director. Tabak helps drive the growth of the online channel within organizations, providing strategic direction, developing management processes and uplifting knowledge and education. She works across online marketing channels such as media, messaging, search and Web analytics, and her traditional media experience enables her to consult on integrating online activities within the greater communication mix. Tabak has more than 17 years of experience in media, advertising and marketing, cutting across a range of industries, disciplines and channels. She has worked for a range of top advertising agencies including The Media Shop, Hunt Lascaris, Young & Rubicam and Nota Bene, as well as for free-to-air TV broadcaster, E.TV and market researcher research surveys.