A company officer with more than thirty years of leadership and business experience with the VW Group; holding positions in financial services, dealership operations and sales & marketing. In his current position, Bruce is responsible for the areas of strategy development and execution as well as risk management. In carrying out these responsibilities for the US and Canadian companies, he leads the initiative of setting the organizational strategic course for the operational activities in order to achieve the established measures of success in support of the sale of VW brand vehicles while delivering the required return on the VW Groups invested capital. He is a Certified Public Accountant, holds an MBA from the Kellogg Graduate School of Management, Northwestern University and a BS from the University of Detroit, Accountancy.
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