As chief strategist for Kalido, Andy Hayler is responsible for guiding the company's future direction and championing the customer. He also acts as spokesperson for the company at industry events. Hayler founded Kalido as an independent software company after originally setting up the software venture within the Royal Dutch/Shell Group of Companies (Shell). In previous roles at Shell, Andy led a 290-person global consultancy practice of Shell Services International, and was technology planning manager of Shell U.K. Oil. A 15-year veteran of data modeling, warehousing and integration projects, Hayler was named a Red Herring Top 10 Innovator in 2002.