Amy McLaughlin is the Acquisition and Channel Strategy Leader for the Consumer and Business Credit Card Product Group. She is a Senior Vice President under the Retail Assets team and has been with PNC Bank for 21 years. Amy is responsible for strategic planning, forecasting, and development of the credit card acquisition marketing budget for both consumer and business credit cards. She is accountable for all new account generation efforts in a multi-channel environment, developing strategies to increase credit card acceptance among PNC customers and prospects. Her responsibilities include the coordination of efforts to improve approval rates and product profitability, increase marketing effectiveness, and maintain the highest level of customer experience. Prior to this current role in the Credit Card Product Group, Amy has previously worked in areas across electronic banking, mortgage banking, and customer service, with more than 25 years experience in the banking and insurance industries.
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