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Google wins Shopify as cloud customer amid fear of Amazon

(Bloomberg) -- Google signed a deal with Shopify Inc. to help host the e-commerce company’s online stores on the Alphabet Inc. unit’s cloud service.

The deal brings a new, fast-growing customer into Google’s fold as cloud chief Diane Greene tries to catch Microsoft Corp. and Amazon.com Inc. in the lucrative business of internet-based computing.

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The Google Inc. company logo sits at their European headquarters are seen in Barrow Street, Dublin, Ireland, on Thursday, Oct. 7, 2010. Google already employs 1,500 in the Irish capital where it's based and a new centre will work on the group's location-based products such as Google Local and Google Maps. Photographer: Paul McErlane/Bloomberg

It’s also another case of a retail-related company choosing Google over Amazon’s cloud. Companies including Home Depot Inc. and Williams-Sonoma Inc. have shunned Amazon Web Services in favor of Microsoft and Google because the e-commerce giant is a rival.

Ottawa-based Shopify provides websites and tools to help smaller merchants sell online and compete with retailers like Amazon. The company has grown rapidly since its initial public offering in 2015, with its stock gaining more than 700 percent.