How Banks Can Enhance Online Customer Relationships

Price: FREE
Publication Date: Monday, May 18, 2009
Document Format: PDF

Banks have traditionally organized their customer service efforts by product or channel, which places the burden of navigating the bank’s various organizations on their customers, leaving them confused and frustrated. As more institutions move to simplify and integrate their channel services using online customer portals, banks must make organizational and technological changes to attract and retain their customers.