A Quantitative Market Research Primer
White Papers and Research
Market Research can be broadly divided into primary and secondary research. Primary research methods entail direct data collection from consumers through surveys, interviews focus groups etc. On the other hand, secondary methods entail analysis of data collected from secondary sources like point-of-sales, transactional data, government data etc.
This article focuses on popular secondary research methods and the basics of the statistical techniques used to implement them.
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