Top Five Best Practices for Creating Effective Campaign Dashboards

Price: FREE
Publication Date: Tuesday, May 20, 2008
Document Format: PDF

Accountability has never been a problem for database marketers. We’ve long been measuring response, tracking our Web site statistics and analyzing ROI. Yet, getting colleagues and management to understand our metrics – well, that’s a whole different challenge. This whitepaper will show you the five best practices in creating effective and useful dashboards to:
• Give your campaigns the visibility they deserve
• Help people - and especially management - see what and why your campaigns deliver
• Deliver on-going dashboards without creating the usual IT and reporting burdens