Reducing Churn in the Prepaid Segment in the Telecom Industry

Using Business Intelligence and Customer Analytics Solutions

Price: FREE
Publication Date: Monday, December 10, 2007
Document Format: PDF

Mobile service providers have traditionally focused bulk of their churn management and retention efforts on the post-paid customer segment. Prepaid has at best been an afterthought from a CRM perspective.
However, service providers now need to re-assess their prepaid strategies as the prepaid segment is the fastest growing segment worldwide, and churn in this segment, especially of high-value customers will hurt profitability.