Challenges in the Effective Use of Master Data Management Techniques

After identifying and explaining the main reasons why master data management (MDM) programs often fail, this white paper demonstrates how these obstacles can be mitigated. The data consolidation approach to MDM is examined and found to be a root cause of MDM’s limited success. In this paper, data quality and MDM thought leader David Loshin looks at how data consolidation (the typical approach to master data management) can fail to meet data consumption needs. Loshin contends that by transitioning from a consolidation approach to a data utilization approach, organizations can use MDM in a long-term information strategy that uses best practices to take advantage of shared repurposed enterprise information.