A Data Quality Primer: Using Data Quality Tools and Techniques to Improve Business Value
By David Loshin
Price: FREE
Publication Date: Tuesday, March 12, 2013
Document Format: PDF
Melissa Data is proud to announce a new eBook that explores the challenge of determining when data values are or are not valid and correct, how data values can be made correct, and how data cleansing services can be integrated into the environment.
Highlights include:
• Postal Standards and Address Quality
• Techniques for Address Standardization
• Increasing Data Utility from Data Enhancement
• Deriving Customer Intelligence through Matching and Linkage
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