Business Drivers and Enabling Technologies for Clickstream Data Warehouse Initiatives

Price: FREE
Publication Date: Thursday, February 4, 2010
Document Format: PDF

Dramatically reducing the time, cost and effort required for integrating large amounts of web data can radically simplify an organization’s ability to analyze online visitor behavior via a clickstream data warehouse (CDW). Learn how to optimize your CDW and: · Gain greater insight into online customer behavior · Make more strategic decisions based on actionable data · Increase margins, lower costs and improve bottom line · Increase staff productivity