The Importance of Data Integration on Realizing the Business Value of Enterprise Applications a Datamonitor White Paper

In today’s tough economic environment, it’s never been more important to make sure that your business investments deliver value. Enterprise applications like CRM and ERP can help your company reduce costs, grow market share and improve customer service. So why do they so often fail to live up to their full potential? CRM and ERP implementations typically focus on functionality. They don’t address the one factor that will provide a competitive advantage - data. Datamonitor, a leading global analyst firm, surveyed IT executives throughout North America, Europe and Asia Pacific about their top business initiatives and the critical role that data plays in supporting them. Download this white paper to read the results of this survey, and find out how a data integration platform can help your company realize the full potential of its enterprise applications throughout their lifecycle.