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New Best Practices To Manage Customer Information

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Available On-Demand

Date Held: May 7, 2014

With rich sources of real time information available at their fingertips, customers expect businesses to understand their unique needs in the context of their current situation. However, information leaders face several challenges that inhibit their ability to take advantage of the entire pool of data that is available to them. These challenges include highly fragmented data in incompatible formats, managing exploding social media and telemetry data, and the increasing amount of customer data residing outside the corporate firewall.

Join Aaron Wallace of Pitney Bowes to learn about the tools and best practices that your peers in market leading, global organizations are utilizing to sharpen their contextual awareness of their customers.

Find out how they are using innovative and flexible knowledge graphs to compete more effectively, optimize customer interactions across channels and manage risk with a well-defined customer information management strategy.

***There is a Q&A session at the end of the presentation.

PRESENTERS:

Aaron Wallace, Global Product Manager, Pitney Bowes, Inc.
Dr. Robin Bloor, Chief Analyst , The Bloor Group


Sponsored By: