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AARP: Embracing Dynamic, Agile Analytics Platforms for Big Data

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Available On-Demand

Date Held: June 5, 2013

AARP has transformed its traditional BI environment into a dynamic, agile platform to become a leader in their industry. This amazing evolution has allowed AARP’s staff to better know its members and accurately match services and product offerings to member needs, while delivering value-added packages to targeted customer demographics.

Learn how AARP’s powerful warehousing and analytics platform drives better performance and better business results by:

  • Reducing ETL loads from 12-15 hours to 4 hours
  • Decreasing BI report times from minutes to seconds—a 1,700 percent improvement
  • Enabling easy 30 minute backups of the data warehouse by compressing data from 20 TB to just 3 TB

Join us on June 5 at 1pm ET/11am PT to hear the story of how AARP is on track to gain 347 percent ROI in three years, in addition to steady growth in member renewals, acquisitions and engagements.

Featured Speakers:
Sridhar Kamatam, Sr Developer, BI at AARP
James Kobielus, Sr Director Big Data Analytics, IBM

Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

Yes 61%
No 23%
Don't Know 9%
Not Applicable 6%

 

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