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March 15, 2012

Transforming Geographic and Disparate Data into Actionable Analysis

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Available On-Demand

Date Held: April 20, 2010

Organizations are often overwhelmed by the amount of data they collect. Thus much of it remains unused, in disparate systems or in formats too complicated to quickly understand. John Hoover, internal consulting for Norfolk Southern Railroad, will discuss how Norfolk Southern analyzes data from different customers and uses the results both as feedback to their customers and as input for their internal network optimization systems.

In this web seminar espresso shot, you’ll learn how to:

  • Consume and clean up disparate customer data, such as transaction files, production forecasts, transit information, and load factor analysis
  • Use mapping to understand location trends in your business
  • Provide metrics back to your customers to help them better understand their business
  • Inform other internal systems with your analysis


Guest Speaker

”JohnJohn Hoover
Supply Chain Manager
Norfolk Southern Railroad

As a Supply Chain Solutions Manager John Hoover analyzes and delivers complicated data via dashboards, forecasts and advanced visual metrics that empower his clients to make informed decisions. With a background in managing field operations, sales, customer service, pricing, hub operations and logistics he has successfully streamlined operations in a variety of companies. John effectively managed a startup which grew to over $10 Million in annual sales within 2 years and was profitable when the business was sold, and has worked with clients such as Ford and Chrysler to develop methodologies and systems which improved shipping transit times while reducing costs.



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