Split-second decisions pervade eCommerce these days. Companies that respond fastest to customer needs tend to get the business. That's where clickstream data can make all the difference. By integrating the semi-structured data of clickstream analysis into operational systems in near-real-time, companies can identify important shopping behaviors and buying patterns. These insights can be highly effective at moving a would-be customer firmly into the sales column.
Getting large amounts of clickstream data loaded into a data warehouse or data mart, however, can pose significant challenges. A new technology focuses specifically on extracting, transforming and loading massive amounts of clickstream data in near-real-time, thus enabling a new level of responsiveness for customer needs. Register for this Espresso Shot Webcast to hear how web-savvy companies are using clickstream data integration software to enable analysis for improving top-line sales and optimizing their web site architectures.
Attendees will learn:
- How clickstream data can augment operations
- Why the transformation of clickstream data is critical
- Best practices for identifying use cases
- Pitfalls to avoid when integrating with operational systems
