Operational BI with a Retail Dynamic Warehouse

Web Seminar Center
Available On-Demand
Date Held: December 17, 2009

Retailers have large repositories of point-of-sales transactions and data derived from those transactions, and their primary use of that data has been in query/reporting of past sales. Hectic Mondays with category and operational managers trying to access weekend sales data to plan for their upcoming week and weekend are legend in the industry.

Two of the world's largest mass merchandisers are beginning to look forward instead of backwards to plan their sales, using the analytics in InfoSphere Warehouse to create a truly dynamic warehousing environment.

One mass merchandiser led the way in enabling buyers to forecast future sales rather than just examine reports of past sales. The same data that buyers have for years examined to find hints about customer preferences is now being used by InfoSphere Warehouse to automatically forecast trends and make suggestions on how stores should be stocked. The system is so simple that the buyers don't realize they're doing data mining, and believe they are still simply pulling reports. These reports, however, are about the future instead of the past.

Speakers: IBM Presenter: Richard Hale

Robert J. Abate, CBIP, CDMP

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• Business Intelligence (BI)