Rapid Customer Data Integration: Show Results in Just Weeks

Featuring a Case Study from IHS and Commentary from Guest Analyst Ray Wang

Web Seminar Center
Available On-Demand
Date Held: May 6, 2009

Myth: Creating a comprehensive, integrated view of your customer data is painful, time-intensive and requires a complete infrastructure overhaul.

Fact: Your sales and marketing teams can take advantage of integrated customer data in just months – easily, without disrupting your existing systems.

In today's volatile economy, there’s no time to waste. Luckily, customer data integration (CDI) initiatives don’t have to take extensive time or effort.

Learn from two CDI experts how you can quickly and practically leverage the power of your customer information to uncover new growth opportunities for your enterprise.

- Rob Koren, Director of IT from IHS, will discuss how his technical publishing and information enterprise was able to consolidate more than 24 billing systems, using a flexible, iterative approach – and show results within just 2 months.

- R. 'Ray' Wang, Principal Analyst from Forrester Research will join Rob to share the latest best practices for speeding up CDI/MDM implementations. Ray is a recognized expert in CRM, CDI and MDM and has consulted with most of the Fortune 100 companies.

We hope you can make it! Click below to register