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Ventanta Research: MDM is a Comprehensive Technology to Meet Organizational Needs

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Survey respondents named a range of components that should be included in a  comprehensive approach to data management. The most popular choice was a centralized MDM hub or repository, cited by 70 percent, followed by data governanace (64 percent) and a data warehouse (60 percent).

When asked about the top ranked functional requirement that should be addressed by these components, the highest ranked first choice was to clease, transform and validate data, followed by consolidation and reconciliation of data from multiple disparate systems.

The top ranked second choice was to provide reports on the status of the master data and keep a log of how it had been changed so that users can confirm that changes have been applied correctly. The top ranked third choice ws to provide Web access to master data for business users. The ability of MDM to support business processes and dat agovernance is gaining notice as a ley component of organizations' information management strategies.

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and  product development roles at research and software companies.  Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR).  Mark will also be ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine. Check out Mark's Klout Score or check out his Kred Score. Mark can be found on Twitter at @marksmithvr, on LinkedIn, on Google+ and can be reached via email at mark.smith@ventanaresearch.com and read his blog at http://marksmith.ventanaresearch.com

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