JUN 26, 2007 1:00am ET

Related Links

Visiting Nurse Service Cares About Cloud Security
October 25, 2011
Light at the End of the Silo
October 28, 2010
Pitney Bowes Releases Enhancements to MapInfo Professional
September 13, 2010

Web Seminars

Attract and Keep Shoppers with Product Information Management
Available On Demand
Why Data Virtualization Can Save the Data Warehouse
September 17, 2014
Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014

Next-Best-Action Marketing: Creating the Segment of One

Print
Reprints
Email

Baseball sage Yogi Berra once noted that predictions are difficult, especially about the future. For marketers, the ability to anticipate a customer's decision-making process based in part on an analysis of that individual's past actions would be invaluable. While no one can yet perfectly forecast behavior, tools are increasingly becoming available that allow nontechnical users to intuitively combine predictive models that were once the province of statisticians with a completely new breed of user-oriented business rules that can significantly improve the customer interaction experience.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Advertisement

Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.