A new marketing approach has emerged to leverage predictive technology and the power of distributed processing to increase marketing productivity and customer satisfaction while lowering overall costs and strengthening the brand.
Next-Best-Action Marketing: Creating the Segment of One
JUN 26, 2007 1:00am ET
To continue, please log in or register.
- Roundtable: How Financial Firms Can Improve Data Quality
- Common Misconceptions About Machine Learning in Cybersecurity
- Blockchain Could Be Key Tool For Tracking Data Origin and Authority
- Why the Answer to Your Big Data Problem is Actually a Question
- 3 Ways Every Enterprise Can Make Data-Driven Decisions