MAR 22, 2005 1:00am ET

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Organizations have never been so eager to adopt business intelligence (BI) technology. Unfortunately, lack of alignment between people, process and technology has led to many misguided business intelligence deployments. Using a business-centric methodology and process-improvement type approach organizations can leverage BI efficiently to enable Performance Management. Ventana Research believes organizations that do not take this approach will find themselves - like many after the waves of ERP and CRM - with under-utilized and over-purchased technology that does not provide a competitive advantage.

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