Tony Cosentino

VP & Research Director

Ventana Research

Tony is responsible for the business analytics research practice including business intelligence, location intelligence and operational intelligence. He is an expert in helping business and IT organizations develop strategies to use information and analytics to take smarter actions and make better decisions. Tony is responsible for researching the intersection where information can be used and enhanced with business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Tony is an expert in market research and business intelligence with decades of experience. Tony has helped business and IT use technology across marketing, sales and customer service and brought one of the first global deployments of a web-based architecture for Voice of the Customer (VOC). Tony is an accomplished author with his book titled Into the River: How Big Data, the Long Tail, and Situated Cognition are the Changing the World of Market Insights Forever. Tony has held research and consulting positions in the technology industry over the last two decades and worked at companies like General Electric, TNS and Ipsos. Tony holds a BA in Political Science from the University of California, San Diego and an MBA with a focus in Business Analytics and Computing Systems (BACS) from the San Francisco State University School of Business. His work has been published in Business 2.0, Marketing News and many other publications. You can find Tony on Twitter at @tonycosentinovr and on LinkedIn. Email him directly at

Recent Stories From this Author

Process Trumps Innovation in Analytics
February 26, 2015 The idea of not focusing on innovation is heretical in today’s business culture. But it's time to look at things differently.

Tableau Capitalizes on the Experience of Analytics
October 6, 2014 Tableau Software introduced its latest advancements in analytics and business intelligence software

New Generation of Data and Analytics in Cloud
September 4, 2014 Ventana's research into big data analytics shows that more than one-fourth of analytics initiatives for companies of all sizes...

The Next Generation of Predictive Analytics
August 4, 2014 Ventana benchmark research shows that acquiring effective predictive analytics is organizations’ top priority for analytics.

Roambi Goes Android and Box for Mobile BI
July 31, 2014 Roambi is rated as one of the top providers of mobile business intelligence or what we refer to as a ‘Hot Vendor’ according to...

Teradata’s Fast Track to Big Data Analytics
July 15, 2014 Teradata is participating in industry discussions about both data management and analytics

Information Builders Innovates in Data Visualization and Operational Intelligence
June 30, 2014 Information Builders announced two major new products at its recent annual user summit: InfoDiscovery and iWay Sentinel

Alteryx Analytics Brings Power of Predictive and Big Data to Market
June 9, 2014 Alteryx has released version 9.0 of Alteryx Analytics that provides a range of data to predictive analytics

Tibco Acquires Jaspersoft to Energize Analytics Portfolio
June 2, 2014 Tibco’s recent acquisition of Jaspersoft helps the company fill out its portfolio of BI and reporting software in an...

Big Data Analytics Require Best Practices in Using Technology
April 27, 2014 Organizations should consider multiple aspects of deploying big data analytics. These include the type of analytics to be...

Big Data Analytics Research Reveals Benefits of Investment
April 21, 2014 Three of the most interesting results of Ventana's research and their implications for the big data analytics market

Mobile BI – Who is Hot in 2014
February 18, 2014 Results from a comprehensive evaluation of mobile business intelligence products and vendors

The Business Technology Challenge of 2014: Information Optimization
February 12, 2014 It is very important to make information available to the business and customers, but technology to do so may be an inhibitor

Paxata Gives Back Analysts' Valuable Time
February 5, 2014 Paxata wants to simplify data preparation

Business Analytics in 2014: Trends and Possibilities
January 23, 2014 2014 will be an exciting year for studying analytic technologies and how they apply to business

IBM Brings Innovation in Analytics for Business Insights
December 20, 2013 At the IBM's Information On Demand conference in Las Vegas, presenters showed off much of the company's innovative portfolio.

Teradata Establishes Trust in Big Data Technology
December 2, 2013 Teradata clearly articulates a broader vision for big data and analytics

Nuevora Takes Flexible Approach to Big Data Analytics
November 12, 2013 A look at a company with a focus on the people, process and implementation aspects in big data and analytics

Big Data and Analytics Help Business Transform and Gain Competitive Advantage
November 6, 2013 Big data and analytics together help businesses cope with constant change

Natural Analytics Transforming QlikView
October 27, 2013 QlikTech executives unveiled the future of business analytics in what they framed as natural analytics and QlikView.Next

Pentaho Doubles Down on Unifying Big Data and Business Analytics
September 27, 2013 Pentaho recently announced Pentaho 5.0, which represents a major advancement for this supplier of business analytics and data...

Tableau Continues its Visual Analytics Revolution
September 24, 2013 Tableau’s best-in-class ease of use does serve as a bicycle for the analytical mind, and with its IPO this year, Tableau...

The Predictive Analytic Evolution of R
September 11, 2013 A look at some of the problems that R addresses and some of the challenges to its adoption

The Personas that Matter Most in Business Analytics
September 3, 2013 Understanding the context-driven user experience is the first step toward defining the personas found in today’s...

3 Major Trends in New Discovery Analytics
August 15, 2013 Observations on the four types of discovery analytics: visual discovery, data discovery, information discovery and event...

Sophisticated, Accessible Analytics
August 8, 2013 IBM SPSS Analytic Catalyst enables business users to conduct advanced analysis previously reserved for experts

BIRT Analytics Strives to Make Analytics Business-Friendly
July 22, 2013 New BIRT release includes several techniques used by analytics professionals placed behind a user-friendly interface

Making Big Data More Engaging
July 15, 2013 Hadoop Summit, Hortonworks position big data ecosystem for broader use

Roambi Means (Cloud and Mobile) Business
July 5, 2013 Cloud move combines speed with simplicity for mobile BI firm

KXEN’s Predictive Analytics are Fine with ‘Good Enough’
July 1, 2013 Customer-facing niche sets vendor apart, but questions remain over cleansing, merging

Big Data: What a Difference a Year Makes
June 24, 2013 Ahead of Hadoop Summit, perspective on operational and advanced analytics

Information Builders’ BI is Customer-Driven
June 20, 2013 Integration and analytics updates position vendor to take on new business data needs

Want Better Analytics? Fix Your Processes
May 23, 2013 Five principles for better organizational use of analytics

Microsoft’s Uphill Battle with Analytics, Mobility
May 13, 2013 Redmond direction is unclear, but may rely on Hortonworks, Azure cloud

Oracle Sharpens BI Stack for Sophistication
May 1, 2013 Visualization engine, Endeca advances part of wider market play

Under New Business Demands, CIOs Can't Cling to Old BI
April 22, 2013 Wave of new data pressures from mobile, unstructured data

Big Data Tests and Potential at IBM
April 11, 2013 Critical to Big Blue’s success, execs outline 5 vital analytic segments

ParAccel’s Path to Faster Advanced Analytics
April 1, 2013 Unique data platform comes with Amazon, MicroStrategy support – and challenges

Workshop 2: Mobilize Your Business Intelligence: How to Build a Best-in-Class Mobile BI Strategy
March 25, 2013 The need to get information and actionable analytics to business professionals is pressing every organization. Creating a...

The Core of a Big Data Analytics Strategy
March 12, 2013 Four specific areas make up a “holistic discussion” on people and solutions

At the Heart of SiSense’s Award-Winning Analytics
March 6, 2013 Traction for vendor's business-first analytics stack

Filling the Big Data Chasm
February 28, 2013 A lack of clarity on paths to understanding and value

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