Senior Research Analyst, MDM

Michele Goetz serves enterprise and data architect professionals. Ms. Goetz is a leading expert on data quality, data integration, metadata management, MDM, and data governance. She helps enterprises leverage data assets more effectively by improving the availability and accuracy of the information that businesses use in processes and analytics. Prior to joining Forrester, Ms. Goetz managed the business intelligence and data management programs at PTC. During her tenure, she developed and led the global consolidation of customer data across multiple CRM platforms to support a single view of the customer and manage enterprise-wide data quality. In addition, she established data governance and data quality teams and programs to support a center of excellence for data management. Ms. Goetz also held an executive position at Trillium Software, a provider of data quality solutions and services, introducing thought leadership and recommendations on how organizations can improve data quality and governance programs. She holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Shifting to an MDM Golden Profile
April 29, 2013 It isn’t good enough for master data management to be siloed as an integration tool

Is Big Data Better Outside of IT?
April 23, 2013 Strategic value of data splits business and IT on management

Without Data Management Standards - Anarchy!
April 3, 2013 The premise that you need standards to have consensus and consistency is not the argument

Is Your Big Data Stuck in the Pilot Stage?
March 27, 2013 For many data management pioneers, the sandbox becomes a sand trap

Data Management Standards are a Barrier
March 7, 2013 Enterprise architects find that standards limit data, innovation

The MDM Metrics That Matter
February 22, 2013 The questions to match daily master data management with business cases

Data Quality Solutions: Getting IT and Business on the Same Page
February 11, 2013 How do you bridge the vendor divide?

Back Where We Started with Data Quality?
January 29, 2013 With other trends at the door, 2013 may be crucial for clean enterprise info

The Role of Ethics in Data Governance
January 25, 2013 Companies operate in a more externally connected fashion, and two recent stories touch on changes to data responsibility

Ask This and Kiss Your Data Strategy Goodbye
January 11, 2013 Here are ways to frame data management for business

MDM: It’s Not about One Version of the Truth
October 26, 2012 Rather than an integration tool, MDM is a strategy for appropriate data

Why Doesn’t Governance Lead to Data Freedom?
October 5, 2012 Rules and process should evolve with new business controls

Fast Decisions Trump Perfect Data
September 20, 2012 In part 3 of a series, a reboot on data purging and quality

Big Data Quality: Persistence vs. Disposability
September 7, 2012 In part 2 of series, a look at data profiling and standards

MDM in a Big Data World
August 22, 2012 In part 1 of data quality reboot series, a challenge to the master data model