Boris Evelson

Vice President & Principal Analyst

Forrester Research

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris

delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Recent Stories From this Author

Divide (BI Governance From Data Governance) And Conquer
January 20, 2017 Business analysts, managers, and all enterprise knowledge workers as well as BI pros contribute their share by deploying and...

What Business Intelligence Skills Do You Need On Your Team?
December 13, 2016 You have gone through the Discover and Plan of your Business Intelligence strategy and are ready to staff your support...

Is Data Visualization A Separate Market Or Just A Feature Of BI Platforms?
December 2, 2016 If what you are looking for includes requirements for data visualization administration, security, data management, version...

Enrich Customer Insights With Unstructured Data
May 19, 2016 Information management professionals must help enterprises leverage all the data at their disposal, not just structured, but...

What To Do When A CIO Pushes Back On Your Agile BI Platform?
May 13, 2016 As a general rule, the earlier the CIO is brought on board, the better. CIOs who feel left out are likely to raise more...

Do You Know If Your BI Supports Actual Verifiable Facts?
May 9, 2016 To win and keep customers in an increasingly competitive world, firms need to take advantage of the huge swaths of data...

Tableau Closes One Of The Remaining Gaps In Its Portfolio, Acquires HyPer
March 21, 2016 One of the reasons for only a portion of enterprise and external (about a third of structured and a quarter of unstructured -)...

Get Ready For BI/Analytics Vendor Landscape Reshuffle
March 15, 2016 I am now becoming convinced that there will be some Business Intelligence (BI) and analytics vendor shake ups in 2016.

Four Rules To Build Successful Business Intelligence Business Cases
March 7, 2016 Business intelligence and its next iteration, systems of insight (SOI), have moved to the top of BI pros' agendas for...

What Qualifies A BI Vendor As A Native Hadoop BI Platform?
February 22, 2016 Basically, to most of the BI vendors Hadoop is just another data source. Let's now see what qualifies a BI vendor as a "Native...

Selecting Professional Service Provider For Your BI, IM, Analytics Projects
February 10, 2016 You've done all the right things by following your enterprise vendor selection methodology. But you still ended up with more...

How to Find Agile, Modern BI Deployment Partners
October 22, 2014 Digitally empowered customers — both businesses and consumers — wield a huge influence on enterprise strategies, policies, and...

The Good, The Bad and The Ugly Of Enterprise BI
August 27, 2014 Even if one deploys the "latest and greatest" BI tools and best practices, the organization may not be getting any closer to...

Lost in Data Translation? Forrester's Data Taxonomy to the Rescue
August 14, 2014 Enterprise application developers, data, and information architects manage multiple challenges on a daily basis already, and...

The Agile BI Ship has Sailed — Get On Board Quickly or Risk Falling Behind
July 8, 2014 Enterprise grade BI platforms are often anything but agile

Shortlisting Business Intelligence Vendors
May 28, 2014 Deploying a single centralized BI platform is easier said than done at most organizations.

Pricing and Negotiating BI and Analytics Software
April 23, 2014 How do you know if you are getting a good deal? Here’s a best practice and a few price ranges you can use to get you started

Assessing Enterprise BI Platforms
December 26, 2013 Highlights from the Q4 2013 Forrester Wave for enterpise business intelligence platforms

A (or The) BI Prediction for 2014
December 11, 2013 How to have the BI cake and eat it, too.

SAP Takes Another Step Towards Agile BI with KXEN Acquisition
September 10, 2013 SAP Takes Another Step Towards Agile BI with KXEN Acquisition

Here Comes BI Change
July 15, 2013 7 major categories of disruption, and the difference between change and project management

Why Don’t We Measure BI Performance?
May 6, 2013 Even in data-driven field, few business intelligence experts have quantitative gauges

Looking for BI Talent? You’re Not Alone
April 18, 2013 Best practices to find and nurture business intelligence resources

Evaluating BI for Cloud and Mobile
March 6, 2013 What criteria do you use to rate these top business intelligence trends?

Help Wanted: Defining a Business Intelligence Leader
February 14, 2013 Requirements you should seek for a senior BI position

Searching for Measures of Business Intelligence Performance
January 22, 2013 How do you measure BI itself? Especially with such a shallow pool of research on enterprise best practices

What Do Ongoing BI Trends Mean for 2013?
December 13, 2012 How trends panned out in 2012 and business intelligence predictions for next year

Make a Data Confidence Index Part of your BI Architecture
November 30, 2012 The key to data confidence is knowing what data sources feed your BI applications and how confident you are about the accuracy...

BI Reference Architecture that Actually Works
November 5, 2012 With new big data and self-services challenges, business intelligence rises in corporate importance

BI Integration with Hadoop: What Does It Mean?
September 25, 2012 BI Integration with Hadoop: Questions you should ask when it comes to business data capabilities with the big data framework

BI In Russia And Israel
September 17, 2012 Boris Evelson recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and...

Questions on R Integration with Business Intelligence
August 27, 2012 Level of embedding behind rash of vendor announcements

Is Big Data Really What You’re Looking For?
August 10, 2012 With no best practices, these questions frame business uses, tech challenges

Advanced Data Visualization Makes BI Stand Out
July 17, 2012 More often than not, traditional reports using tabs, rows, and columns do not paint the whole picture or, even worse, lead an...

The Right BI Tools for the Job
June 29, 2012 The old days of developers versus power users versus casual users are gone. The world is way more complex these days. In order...

Evaluating Self-Service BI
June 13, 2012 In an ideal BI environment, 80 percent of all requirements should be carried out by the business users themselves

To Be or Not to Be Cloud?
February 16, 2012 BI platform and application deployment sparks many questions

What Is ADV and Why Do We Need It?
November 21, 2011 There’s just too much information out there to be effectively analyzed by all categories of knowledge workers. More often...

Top 10 BI Predictions for 2012
November 15, 2011 From mobile to the cloud to BI-specific DBMSes, it'll be all about getting things done

BI In The Cloud: Separating Facts From Fiction
October 20, 2011 SaaS cloud BI will be a huge market, but there are distinct differences in definitions and options

Oracle Leapfrogs BI Competitors by Acquiring Endeca
October 18, 2011 So this acquisition now really differentiates Oracle BI suite in terms of integration of unharmonized data sources and...

How Do You Sell BI To The Business Executives?
October 7, 2011 Business intelligence is an employee market right now; a key challenge for most BI employers is finding, recruiting, and...

BI Vendors: Eat Your Own Dog Food
July 29, 2011 It's best to opt for transparency with vendors, and ones not afraid to say they use their own tools/solutions

Agile Business Intelligence Solution Centers Are More Than Just Competency Centers
July 25, 2011 Fill your business intelligence solution center organization with actual BI delivery roles, as, aside from the governance,...

It's The Dawning Of The Age Of BI DBMS
May 30, 2011 Business intelligence pros now realize that earlier-generation technologies and architecture, while still useful for more...

Continuation Of The BI Software-Plus-Services Convergence Trend
May 10, 2011 Acquisitions by Deloitte, IBM, HP and EMC show that BI is a perfect fit for any firm with a software-plus-services offering

Is SAP BusinessObjects 4.0 Worth the Wait?
April 29, 2011 There are six major reasons to upgrade or consider the suite if you haven't done so before

Business Intelligence: Trends 2011 and Beyond
April 1, 2011 Agile development by itself is not enough, so organizations must adopt multiple best practices and next-generation...

“Just Right” Customer Analytics
March 11, 2011 For the best BI project, don’t apply singe version of the truth to all enterprise stakeholders equally

To BI or Not to BI – That is The Question for SAS
March 8, 2011 Despite of what SAS’ senior executives had been heard saying occasionally, that “BI is dead,” the vendor is not...

Mobile Tablet PCs, Not Phones, Will Create Critical Mass For Enterprise BI Adoption
March 3, 2011 BP professionals must start evaluating and prototyping mobile BI platforms and applications to make sure that all key business...

When ROLAP is Not a ROLAP
January 25, 2011 Today, given the modern scalability requirements, DOLAP has all but disappeared, and the lines between MOLAP, ROLAP and HOLAP...

To BW or Not To BW
January 10, 2011 An update on evaluating your reliance on SAP as your business warehouse platform

Proposed Themes for BI Trends 2011 Research
November 19, 2010 While business intelligence maturity in enterprises continues to grow, the promise of efficient and effective BI solutions...

Cognos 10 Launch and My Key Takeaways from IBM IOD
October 26, 2010 As always, there is some good news and not so good news (but then our lives and BI jobs will become too boring, right?)

Review: Enterprise Business Intelligence Platforms, Q4 2010
October 20, 2010 Unlike the Olympic Games, it’s good news for all of the participants covered in the latest Forrester evaluation

Not All In-Memory Analytics Tools are Created Equal
September 2, 2010 I get many questions from clients interested in evaluating different in-memory technologies. My first advice is not to mix...

Results of The Forrester Wave: Open Source Business Intelligence, Q3 2010
August 10, 2010 Open source software and business intelligence are two related market segments where Forrester sees continually increasing...

Decision Management, Possibly the Last Frontier in BI
July 26, 2010 More advanced enterprises are starting to venture into combining reporting and analytics with decision management

Use a Four-Step Approach to Select the Right BI Services Provider
July 22, 2010 We recommend doing sufficient due diligence upfront when selecting a business intelligence services provider — as you may...

Where Do You Draw the Lines Between Business and IT Ownership of Data and Information?
July 16, 2010 I get many questions on this subject and it often turns into almost a religious debate. Let's throw some structure into it....

What SQL Cannot Do
June 24, 2010 I recently asked for examples of queries or business questions that SQL can't do. It turns out a better question is "What...

BI Megavendors Continue To Round Out Their BI Portfolios - IBM Acquires Coremetrics
June 16, 2010 Good move, IBM. Web analytics can't really continue to exist in a silo

BI vs. Analytics
June 8, 2010 I know many of you already know my position on this, but I thought I'd get it out in the open and challenge all of you with a...

10 Components of a Successful BI Strategy Plan
June 4, 2010 Defining a successful business intelligence strategy is a lot more than gathering requirements and selecting a vendor. While...

What Do You Do If A BI Vendor Offers You A "Discount" Without Published List Prices?
May 21, 2010 I usually tell my buy-side clients that a business intelligence vendor will typically offer a 20 to 30 percent discount right...

Business and IT Alignment for BI - Fact or Fiction?
May 19, 2010 I used to think we could deliver on that promise. I'm not so sure it’s that straightforward now

BI Partnership Ecosystem - "Gone With The Wind"
May 18, 2010 On a huge SAPPHIRE exhibition floor I could count software partners by the number of the fingers on my hands. Why? Because...

BI Implications Of SAP-Sybase Deal - Plenty
May 13, 2010 Boris breaks down the obvious and not so obvious implications of the SAP/Sybase merger and predicts what's next

Want to Know What Forrester's Lead Data Analysts are Thinking About BI and The Data Domain?
April 30, 2010 It seems easier to define what business intelligence is not than it is to define what BI is

Not All BI Self-Service Capabilities are Created Equal
April 26, 2010 There’s a lot of hype out there by vendors who claim they have tools and technologies to enable business intelligence,...

BI on BI
April 6, 2010 How do you know if your business intelligence application has high, low or no ROI?

I Forget: What's In-Memory?
April 1, 2010 Not all in-memory approaches are created equal. Let’s look at the five options buyers have today

Three Top Questions to Ask a BI Vendor
March 30, 2010 An editor from a leading IT magazine asked me this question just now, so I thought I'd also blog about it

Number of People Using BI
March 22, 2010 A number of clients ask me "how many people do you think use BI." It's not an easy question to answer, it will not be an exact...

Who are the BI Personas?
March 8, 2010 The traditional lines of demarcation between IT and business, developers and end users, producers and consumers of info no...

333 Rule to Keep Your BI Apps in Check
March 3, 2010 How do we address this unstoppable proliferation of business intelligence applications and reports?

Next Gen of Metadata Driven BI Apps
March 1, 2010 We all struggle with complexity of designing, building and maintaining business intelligence applications. Why?

11 Answers to "Why Isn't My BI Application Useful?"
February 18, 2010 I can count at least 11 possible meanings and potential reasons for why a business intelligence application is not useful

How Do We Define a "BI Vendor"
February 17, 2010 I have a list of hundreds of vendors that "say" they are a BI vendor. But it’s not that simple

Pros and Cons of Using a Vendor Provided Analytical Data Model in Your BI Implementation
January 29, 2010 Some pros and cons of implementing a vendor provided analytical logical data model at the start of any business intelligence...

BI in the Cloud? Yes, and on the Ground, Too
January 27, 2010 Although I do not see a stampede to replace traditional BI applications with SaaS alternatives in the near future, BI SaaS...

Not All Mobile BI Applications Are Created Equal
November 24, 2009 Beyond simple delivery of alerts, URLs or actual reports via email here are a few newer approaches to deliver business...

What Makes BI SaaS Architecture Multitenant?
November 16, 2009 A key critical point to "what differentiates one business intelligence software as a service vendor from another" discussion...

How To Differentiate Advanced Data Visualization Solutions
November 12, 2009 Start looking at advanced features to select a data visualization vendor/solution

Next Gen BI Is Here Today
November 12, 2009 I picked these 20 next generation business intelligence trends, not because the market labels them as trendy, but because I...

Ten Strong Hints Your Enterprise May Not Have a BI Strategy
November 9, 2009 You know that you don't have an enterprise BI strategy if ...

BI SaaS Vendors Are Not Created Equal
September 21, 2009 I am, slowly but surely, beginning to believe there couldn’t be a better case for demand for business intelligence...

Head of BI Job Description
September 8, 2009 While Forrester does not have a formal description for a head of business intelligence, if I map requirements for BI best...

SAP and TIBCO? Too Juicy Of A BI Rumor Not To Comment On
August 14, 2009 The business intelligence implications of the rumored SAP/TIBCO merger are huge

The Next Wave of BI Acquisitions?
July 28, 2009 Whoever says that business intelligence market is commoditizing is smoking something funny

Information Post-Discovery - Latest BI Trend
May 18, 2009 This is yet another proof – and I’ll never get tired of saying this – that BI market is as vibrant, exciting...

Free BI is Still No Free Lunch
April 20, 2009 There are few truly zero cost alternatives to BI tools, but there are some

Health Care Industry BI Groundhog Day
April 13, 2009 On my way back home from show in Chicago, I have a creepy feeling of déjà vu. Even worse, it feels...

BI Nirvana
March 2, 2009 I had an amazing client experience. I searched long and hard for a client with flawless, 100 percent efficient and effective...

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